Accor and OCT Hotel Group sign long-term partnersh

Fairmont Shenzhen
Interlaken will be the first project of the new strategic partnership and a key
highlight of the OCT East Upgrade Plan

Accor is
pleased to announce a new strategic partnership with Overseas Chinese Town (OCT) Hotel
Group, expanding
the relationship between the two companies and embarking on a new and exciting journey
to develop leading-edge hospitality projects in China. Accor is the world’s leading creator of
hospitality brands, with an unrivalled portfolio of over 40 hotel brands across
all segments. Accor and OCT Hotel Group are now closely exploring opportunities with many of these
brands, beginning with Fairmont Hotels & Resorts, one of Accor’s most
prestigious luxury brands. Fairmont Shenzhen Interlaken is set to open
by the end of 2024.

“We have a powerful working
relationship with OCT Hotel Group,
which we have established over the years with the Pullman Lijiang Resort & Spa and Pullman Zhouzhuang Hotel.
This new agreement strengthens our bond and formalizes our relationship as we continue
to forge exceptional development opportunities,” said Gary Rosen, CEO, Accor Greater China. “Accor and OCT share a vision for the hospitality sector in China that is
built on our confidence in both the Chinese travel market and in the capabilities
of our two companies. This confidence enables us to embrace the evolution of
the industry, reach new heights, and demonstrate our commitment to the most
dynamic tourism market in the world.”

Fairmont
Shenzhen Interlaken will be the first project under the new partnership agreement, and is located in the nature resort of Overseas Chinese Town East (OCT East) in Yantian District.
Established in 2007, OCT East invites
tourists to enjoy magnificent landscapes,
a golf course, award-winning theme parks and other attractions. OCT East and its surrounding area will
undergo extensive refurbishments and upgrades, and the arrival of Fairmont
Shenzhen Interlaken will add a new level of luxury, quality and prestige.

“Accor
is one of our most valued partners and we are delighted to take our relationship
to the next level, particularly with the creation of an extraordinary Fairmont
hotel in the Greater Bay area,” said Ni Zheng, Standing Committee Member of the Party Committee, and Deputy
General Manager of OCT Group. “We are keen to establish OCT
East as a world-class eco-tourism destination. Together, with Accor and
Fairmont, we are certain that Chinese travelers will discover an innovative and
luxurious experience that will mark the beginning of a new era for OCT East.”

Fairmont
Hotels and Resorts is one of Accor’s most acclaimed brands – and one of the
most beloved in China – providing classic luxury with strong ecological
credentials. Fairmont places top priority on environmental sustainability and
stewardship. Safeguarding the planet's star-studded skies, snow-capped
mountains, treasured forests, and blue waters so they remain spectacular is of
the utmost importance to Fairmont. Fairmont Shenzhen Interlaken will be no exception, with its dream
setting among the pristine mountains and rivers of east Shenzhen. Guests will discover an enriching destination
amid one of China’s most majestic mountain landscapes – connected to outdoor activities,
sports, entertainment, fine dining and holistic wellness experiences. Luxury travelers are
increasingly concerned with the impacts of tourism on the planet and ways in
which companies are proactively reducing their overall environmental footprint.
Fairmont is now actively participating in Accor’s long-term commitment to
achieve net-zero carbon emissions by 2050, while pursuing sustainable practices
related to plastics initiative, design, proactive construction, procurement
policies, and energy efficiency, as well as community outreach through local
groups and partnerships. Accor and Fairmont will bring deep expertise in
environmental sustainability to Fairmont Shenzhen Interlaken, as well
as all future projects with OCT Hotel Group.

Accor
has curated one of the most extraordinary portfolios of luxury brands across
Greater China, cementing its position in the luxury hotel market. Fairmont
Hotels & Resorts is a cornerstone of this success, consistently surpassing
the expectations of its luxury guests, providing memorable experiences and
thoughtful, welcoming service.