[自贸港英语]韩国顶级美妆与中免合作 重点关注海南市场

背景新闻：10月13日，爱茉莉太平洋与中国最大免税零售企业中国免税品（集团）有限责任公司（以下简称“中免集团”）达成战略性商业合作伙伴关系。爱茉莉太平洋集团是韩国的领先美妆企业，旗下主要品牌雪花秀、兰芝、悦诗风吟等现已成功入驻全球440多个免税销售渠道。中免集团是中国最大免税零售企业，该企业的免税业务现已从中国扩大至全球市场，在全球领军免税企业中展现出令人瞩目的高速发展势头。自2010年兰芝最先入驻中免集团免税店以来，双方在10余年间基于信任保持着良好的合作关系。目前，雪花秀、兰芝、悦诗风吟和芙莉美娜四个品牌正通过中免集团的零售平台，在80个以上的免税专柜销售。

On October 13, Amorepacific announced its strategic business partnership with travel retailer CDFG (China Duty Free Group), the largest travel retailer in China.

10月13日，爱茉莉太平洋与中国最大免税零售企业中国免税品（集团）有限责任公司（以下简称“中免集团”）达成战略性商业合作伙伴关系。

The high growth potential of the Chinese travel retail industry has been fueled by authorities support and strong domestic demand despite the COVID-19 crisis. This has subsequently driven Amorepacific to build a partnership with CDFG, ranked top in the global travel retail sales in the 1st half of 2020, with the aim of moving ahead in the global travel retail industry.近期受新型冠状病毒肺炎疫情的影响，中国免税行业虽然陷入困境，但基于各组织支持与巨大的中国市场内需，仍显露出了极大的增长潜力。其中，中免集团更是位居2020年上半年全球旅游零售规模排名榜首。爱茉莉太平洋期望通过与中免集团建立更紧密的合作伙伴关系，进一步发展全球旅游零售业。

fueled：加注燃料，支持

subsequently：随后

Through this partnership, Amorepacific and CDFG agreed to  enhance strategic partnership for local operation in Hainan and drive their mutual growth for new stores and the expansion of new brands. Both companies also agreed to support each other's growth in the rapidly changing market with enhanced investment into marketing and digital transformation for a differentiated customer experience and thereby build a sustainable and healthy retail business ecosystem.

通过此次合作，爱茉莉太平洋和中免集团同意加强战略伙伴关系，在海南本地运营，推动共同成长为新店和新品牌的扩张。两家公司还同意相互支持彼此的增长，通过在市场营销和数字化转型方面的加大投资来支持差异化的客户体验，从而建立可持续、健康的零售业务生态系统。

differentiated：差异化的

In particular, Amorepacific and CDFG focus on the Hainan travel retail market, which is now recovering quickly with triple-digit sales growth. They decided to enhance digital communication content, provide extensive support for marketing and products, and develop a workforce exclusively for the Hainan market to improve satisfaction of travel retail customers.

特别是，爱茉莉太平洋和中免聚焦海南旅游零售市场，该市场现在正以三位数的销售增长迅速恢复。他们决定强化线上宣传内容，为营销和产品提供广泛的支持，并专门为海南市场开发员工队伍，以提高旅游零售客户的满意度。

Amorepacific, the top beauty company in South Korea has strengthened its presence in the travel retail market with the opening of its main brands including Sulwhasoo, Laneige and Innisfree in over 440 global travel retail channels. CDFG, China's largest travel retailer, is the state-owned company authorized by the Chinese government to operate duty free business not only in China but also in other countries, and it is one of the most rapidly growing global travel retailers. Since the opening of Laneige shop in CDFG in 2010, Amorepacific and CDFG have maintained a strong cooperative relationship. Currently, four brands of Amorepacific - Sulwhasoo, Laneige, Innisfree and Primera are running over 80 stores through CDFG's retail network.

韩国顶级美妆企业Amorepacific通过在440多个全球旅游零售渠道中开设了Sulwhasoo，Laneige和Innisfree等主要品牌，加强了其在旅游零售市场中的地位。中免是中国最大的旅游零售商，是中国政府授权的国有公司，不仅可以在中国而且可以在其他国家/地区开展免税业务，并且是全球发展最快的旅游零售商之一。自2010年CDFG的兰芝商店开业以来，Amorepacific和CDFG一直保持着牢固的合作关系。目前，爱茉莉太平洋的四个品牌-雪花秀、兰芝、悦诗风吟和芙莉美娜四个品牌正通过中免的零售网络在80专柜销售。

SOURCE Amorepacific

Ref：https://www.prnewswire.com/news-releases/amorepacific-teams-up-with-chinas-largest-travel-retailer-cdfg-301152253.html

点击阅读原文，获取更多自贸港资讯