招聘广告 | 国泰航空招聘市场营销高级专员

国泰航空招聘

Marketing Specialist

市场营销高级专员

Location: Beijing

Purpose

• To support the planning and execution of effective regional and national campaigns to generate direct sales revenue and achieve or exceed target.

Key responsibilities and tasks

Campaign management

• Support the development bottom-up, regional marketing campaigns

• Supportthe adaptation and execution of global campaigns to suit the local market

• Ensureall campaign / marketing materials are on brand

• Liaise with external marketing agencies as appropriate to expand customer reach

Key destination and transit promotion

• Help to produce and execute campaigns for key destinations (Hong Kong and Chinese mainland), including marketing applicable for the country and the required direct sales deliverables

Loyalty

• Help to identify regional ‘earn and burn’ opportunities and feedback to Head Office

• Develop and deliver the regional ‘earn and burn’ opportunities that are approved by Head Office

• Support regional or country campaigns to recruit Marco Polo, Asia Miles, and Registered Users

• Leverage Marco Polo and Asia Miles propositions to develop sales campaigns as appropriate in order to drive sales and revenue

• Deliver annual Marco Polo members’ engagement event in key markets as required

Programmatic Marketing

• Feed in the requirements for programmatic media buy for regionally initiated campaigns to Head Office

• Develop local and regional programmatic campaigns as required

General

• Provide support to gain country and regional port updates into the local marketing environment in order to formulate plans to ensure maximum campaign effect

• Leverage databases and partnerships to ensure maximum customer reach

• Any other reasonable task as required

E&A

• Emergency and Accident and Crisis Response responsibilities as required

Qualifications/ Experience

Academic qualifications

• Certification in a relevant Marketing field

Knowledge, skills and experience

• Two years’ experience in Campaign Management or Marketing

• Knowledge of, or experience in, the airline industry is a distinct advantage

• Excellent communication and interpersonal skills

• Excellent level of PC literacy in Word, Excel and PowerPoint

• Adaptive to and embraces constant change

声明：

国泰航空为每位应聘者提供平等应聘的机会。应聘者提供的个人数据将严格按照政策使用，并仅用于招聘目的。

如八周内未收到进一步安排可视为应聘不成功。所有相关信息将被存档至多二十四个月。如有需求可联系我们的数据保护人员提供个人信息收集声明的副本。

注意:

1.所有中国大陆职位的劳动合同遵循当地条款。

2.应聘者须持有中国身份证。

3.一旦确认录用，将安排与当地 FASCO签订劳动合同，及由其负责档案保管。

Job Application:

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